Queer Vote Ontario Campaign

ajadams@goodworkagency.ca
519-572-0381 | Stratford, ON

THE ASK:
To create and implement a brand for the Queer Vote Ontario 2022 Campaign.

Queer Vote Ontario is a non-partisan campaign to put 2SLGBTQI+ issues on the agenda in the 2022 Ontario Election. Queer Vote was created to raise the bar on 2SLGBTQI+ health, safety and rights in Ontario. Queer Vote is led by a non-partisan coalition of 2SLGBTQ+ community organizations, activists and allied organizations.
Learn more at queervote.ca

Queer Vote is a campaign that will be launched during every provincial and territorial election – as well as Canada’s federal elections. Ontario’s 2022 election will be the first time the campaign will run.

What We Did

Logo and brand

We created a brand that represents the 2SLGBTQI+ community that can be easily adapted to each provincial and territorial election.
We created an easy to read brand guide for Queer Vote coalition members to refer to when designing their own content.

social media campaign CONTENT

To promote the Queer Vote campaign and it's call to actions, we created over 20 different social media graphics (wide and square format) for Queer Vote Ontario coalition members and others to easily share. Each graphic is designed using the the directions from the brand guidelines. We also wrote sample content and related alt text for each social media graphic.

campaign print materials

For Queer Vote Ontario coalition members who prefer traditional promotion, we created various print posters and rack cards to aide them in spreading awareness of the Queer Vote Ontario campaign.